Mark Mueller-Eberstein

Advantage through Agile Technology

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What is " AGILITY"?
Latest book in Microsoft’s and Wiley’s “Executive Series”; 
Shipment starts on August 9th, 2010.
 
 
ISBN 978-0-470-63544-5
ISBN-13: 9780470912522
 
Agility : Competing and Winning in a Tech-Savvy Marketplace 
(Microsoft Executive Leadership Series)
By Mark Mueller-Eberstein 

 

Hardcover : 247 Pages

Publisher   :  Wiley

Language  :  English

This book uniquely describes how technology agility impacts business performance. A must read for leaders defining business strategy and technology implementation. The methodology described will help understand how to measure technology adoption and the derived impact on business results. Examples of well known companies illustrate how the model can be applied to a particular organization. What differentiates Audi, BMW and Mercedes or GM? Understanding it can make or break the future of an organization. The new generation of technology savvy workers is changing the way we look at productivity. Collaboration and innovation take new meaning empowered by social technologies and virtual workplaces. The digital divide will soon be those who take advantage of the technology versus those who merely have the technology.

Available Now 

Wiley l  Amazon l  Barnes&Noble I

 

Special discount for

Microsoft Employees & MS Partners

 


 ·         Main Ideas:

o   This book uniquely describes, through hundreds of customer experiences how an agile infrastructure positively impacts business performance.

o   A must read for leaders defining business strategy and technology investments.

o   The methodology described will help understand how to plan, measure and accelerate technology adoption and the derived impact on maximizing business results by saving costs and improving organizational performance.

·         main ideas that differentiates THIS book from competitive books:

o   This book isn’t about how to be simply good or better at using IT. Instead, it describes and debunks the myths of IT that keep companies underperforming, frustrated, and below their profit potential and how to succeed in the challenging economic environment today and tomorrow

o   This book is filled with global case studies from various industries and based over 15,000 customer profiles. The largest available dataset comparable.

o   AGILITY is the ultimate guide to evaluating and prioritizing IT projects based on the impact on your business; redefining how strategy and technology implementation intersect and to guide creating of astounding business performance.